For many headbangers, drinking heavily while listening to loud music go together like Whiskey and Cola. Up until now we were under the impression that this happens because many headbangers out there have a drinking problem. While this may be true for some (whither they want to admit it or not), a new scientific experiment proves that alcohol abuse and loud music go hand in hand.
A recent article from The Press Association (via NME), explains that alcohol has a better taste when music is being cranked. Apparently, the severe noise disorients a person enough to make them forget how much booze they have drank. Dr. Lorenzo Stafford from the Universtity of Portsmouth, conducted a study in order to determine why alcohol is more likely to be abused when loud music is blasting through the speakers. Here is what he had to say about this findings:
“Since humans have an innate preference for sweetness, these findings offer a plausible explanation as to why people consume more alcohol in noisy environments.”
The small scale study also uncovered that loud music specifically (as oppose to just loud noise) increased the rate of consumption and sweetness. Dr. Stafford explains:
“The study found that sweetness perception of alcohol was significantly higher in the music compared to control and other distracting conditions, which is a novel finding and to our knowledge, not seen previously. This is an interesting finding as we might have expected the music to exert a more distracting effect on taste judgment. It appears that our primary sense of taste is somewhat immune to very distracting conditions, but is indeed influenced by music alone. Although individuals might well expect to consume more alcohol in club type environments anyway, it is important they understand how environment can potentially influence over-consumption and act accordingly.”
Now you have an excuse to drink like a maniac at the next concert you attend. Whatever you do, please drink responsibly! \m/
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