If you missed Budweiser's "Eternal Optimism," the inspirational, one-minute commercial that aired on yesterday's Super Bowl between the New York Giants and the New England Patriots (the Giants won 21-17), featuring a mashup of The Cult's international hit "She Sells Sanctuary" and rapper Flo-Rida's Top 10 smash "Good Feelin,'" you can check it out below.
The one-minute spot is a celebratory romp through several decades of great times in America that begins with the end of Prohibition in 1933.
Written by The Cult's vocalist Ian Astbury and guitarist Billy Duffy, "She Sells Sanctuary" reached #15 on the UK charts and was a Top 40 dance hit in the U.S. In a review, one journalist wrote, "Duffy's liquid, quasi-psychedelic guitar intro over a buzz of flanged feedback suddenly rips into a triumphant, driving lead melody that's jaw dropping."
'Choice of Weapon', The Cult's first NEW studio album in five years, will be released on May 22 (Cooking Vinyl), and the band - Asbury, Duffy, drummer John Tempesta, and bassist Chris Wyse - will tour extensively in support of it.
'Choice of Weapon' is aimed at the heart of The Cult's loyal following. It reflects the current discontent and destruction of our eco systems, the search for individual meaning against a tide of rampant materialism, narcissism and disconnected lives. "We went deeper... we worked a bit harder on this record. We have great fans and they deserve our best," added Duffy, "and I feel this is as strong as any album we have ever released.
The Cult 'Choice of Weapon' Track Listing:
1) Honey From a Knife
2) Elemental Light
3) For The Animals
4) Life>Death
5) The Wolf
6) Amnesia
7) Lucifer
8) Wilderness Now
9) A Pale Horse
10) This Night in the City Forever
The Cult is working on film and graphic elements to accompany the album's release, and plans are being confirmed for the band's 2012 World Tour.
Related links:
Official Site of The Cult
The Cult on Facebook
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