Yesterday, Thursday, May 9, IRON MAIDEN launched the "Trooper Beer", the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character. Malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon. Here is the official press release regarding the launch of the "Trooper Beer":
"Trooper beer was officially launched yesterday at Robinsons Brewery in Cheshire, with a reception attended by brewing trade representatives from both the UK and Internationally. As fans may have read recently, the unprecedented upfront demand for the beer meant Robinsons had to brew three times a day, six days a week for the first time ever in the Brewery’s 175 year history to cope with pre-orders in excess of 300,000 pints.. Robinsons were overwhelmed by the number of enquiries they’d had from all over the world and sent us a comprehensive listing of whereabouts the interest had been – from a staggering 184 countries! So, a big thanks to all our fans and it’s great to know the Maiden family extends into so many places where the band have never even had a chance to play before! Robinsons Managing Director Oliver Robinson then gave a short speech about how the Iron Maiden/Robinsons collaboration came about and he presented Bruce with a specially engraved Brewery hand pump, in recognition of Trooper being the Fastest Ever Selling New Robinsons Beer. Bruce then pulled the first-ever pint of Trooper from the cask in the Brewery bar amid loud applause from the assembled crowd!"
"Trooper is now available to order online throughout most of the EU, and Robinsons are working flat-out to ensure it will be available to the rest of the world as soon as possible. For updates on when Trooper is coming to a pub, bar or supermarket in your town/country keep checking www.ironmaidenbeer.com."
In other IRON MAIDEN news, the band will make a brief return to the USA this September, playing seven specially selected shows en-route to Latin America where they will once again headline at the legendary Rock In Rio Festival, Brazil, on September 22, their show there having recently sold out to 70,000 fans in just a couple of hours! Iron Maiden's tour dates available HERE!
MAIDEN fans: always drink responsibly!