IRON MAIDEN Change "Trooper Beer" Label In Sweden Because Of The Skull & Crossbones Design?!

Recently, IRON MAIDEN launched the "Trooper Beer", the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character.

Independent U.K. brewer Robinsons (the brewers of the beer) have announced that they have been forced to change the label of the "Trooper Beer" because of the skull and crossbones design (the design above). Here is their official statement:

"Due to local Swedish government alcohol and marketing act which do not allow elements of war, weapons or aggression to be featured on alcoholic product, we were unable to sell 'Trooper beer' to our fans in Sweden unless we modified the label artwork.

"As our first and foremost priority is for our Swedish fans to be able to enjoy 'Trooper beer', we amended the label by simply focusing purely on [IRON MAIDEN mascot] Eddie's face and are now very pleased to advise that the NEW label, currently exclusive to Sweden, has now been approved (see the label below).

"Our distributor, Brands For Fans, advise that 'Trooper' premium British beer should be available in bottles in Sweden towards the end of June and delivered via orders at Systembolaget nationwide. Trooper will be also listed at restaurants and pubs all over Sweden.

"Meanwhile, 500 ml bottles with the original 'Trooper' label can be ordered directly from Robinsons U.K. via this web site."

In other IRON MAIDEN news, the band will make a brief return to the USA this September, playing seven specially selected shows en-route to Latin America where they will once again headline at the legendary Rock In Rio Festival, Brazil, on September 22, their show there having recently sold out to 70,000 fans in just a couple of hours! Iron Maiden's tour dates available HERE!

MAIDEN fans: always drink responsibly!

Related links:

Iron Maiden 

Iron Maiden Beer

IRON MAIDEN's "Trooper Beer" Officially Launched - Pictures Available!

Yesterday, Thursday, May 9, IRON MAIDEN launched the "Trooper Beer", the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character. Malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon. Here is the official press release regarding the launch of the "Trooper Beer":

"Trooper beer was officially launched yesterday at Robinsons Brewery in Cheshire, with a reception attended by brewing trade representatives from both the UK and Internationally. As fans may have read recently, the unprecedented upfront demand for the beer meant Robinsons had to brew three times a day, six days a week for the first time ever in the Brewery’s 175 year history to cope with pre-orders in excess of 300,000 pints.. Robinsons were overwhelmed by the number of enquiries they’d had from all over the world and sent us a comprehensive listing of whereabouts the interest had been – from a staggering 184 countries! So, a big thanks to all our fans and it’s great to know the Maiden family extends into so many places where the band have never even had a chance to play before! Robinsons Managing Director Oliver Robinson then gave a short speech about how the Iron Maiden/Robinsons collaboration came about and he presented Bruce with a specially engraved Brewery hand pump, in recognition of Trooper being the Fastest Ever Selling New Robinsons Beer. Bruce then pulled the first-ever pint of Trooper from the cask in the Brewery bar amid loud applause from the assembled crowd!"

"Trooper is now available to order online throughout most of the EU, and Robinsons are working flat-out to ensure it will be available to the rest of the world as soon as possible. For updates on when Trooper is coming to a pub, bar or supermarket in your town/country keep checking www.ironmaidenbeer.com."

In other IRON MAIDEN news, the band will make a brief return to the USA this September, playing seven specially selected shows en-route to Latin America where they will once again headline at the legendary Rock In Rio Festival, Brazil, on September 22, their show there having recently sold out to 70,000 fans in just a couple of hours! Iron Maiden's tour dates available HERE!

MAIDEN fans: always drink responsibly!

Related links:

Iron Maiden 

Iron Maiden Beer

IRON MAIDEN's Bruce Dickinson Explains "The Trooper Beer" In Detail!

As previously reported, IRON MAIDEN have announced the creation of their own beer! Appropriately baptized as the "Trooper" beer, the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character. Malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon.

Wondering what the difference between draught Trooper and bottled Trooper is? Permit Bruce to explain...

Watch the video HERE!

In other IRON MAIDEN news, the band will make a brief return to the USA this September, playing seven specially selected shows en-route to Latin America where they will once again headline at the legendary Rock In Rio Festival, Brazil, on September 22, their show there having recently sold out to 70,000 fans in just a couple of hours! Iron Maiden's tour dates available HERE!

MAIDEN fans: always drink responsibly!

Related links:

Iron Maiden 

Iron Maiden Beer 

IRON MAIDEN: Update on NEW Studio Album & on the "Trooper Beer"

IRON MAIDEN's pilot Bruce Dickinson recently spoke with Talarforum (a Swedish forum) about his legendary band and he mentioned that they have plans in entering the studio soon for a potential 2014 album.

"Iron Maiden fans do not need to feel that life is hopeless. In addition to the upcoming tour plans, the band plans on recording a new album, which, if all goes as planned, is scheduled for release in 2014."

As previously reported, IRON MAIDEN have announced the creation of their own beer! Appropriately baptized as the "Trooper" beer, the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character. Malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon.

Here is some NEW information about the "Trooper Beer":

- SHIPPING COSTS:

8 x 500ml glass bottles of beer weighs 7.3kg, so it was never going to be cheap to ship! Why not club together with a couple of friends and get 2 cases shipped for the same cost as shipping 1? Postage is weird like that. And just so you know - we don’t make any profit on the shipping costs and we pack your beer extremely well to make sure it gets to you in one piece.

- CAN’T I GET IT IN THE SHOPS?

We are working very hard to get Trooper into shops and pubs so you can avoid the shipping costs of ordering direct. We will of course be letting you know where and when you can buy it (please note that it isn’t released until May 9th) so if you’d rather wait and avoid paying for postage, you can do that.

- WHEN IS IT COMING TO... ?

At risk of repeating ourselves... yes we are working on worldwide distribution! As soon as Trooper is available in your country, we will be letting you know.

In other IRON MAIDEN news, the band will make a brief return to the USA this September, playing seven specially selected shows en-route to Latin America where they will once again headline at the legendary Rock In Rio Festival, Brazil, on September 22, their show there having recently sold out to 70,000 fans in just a couple of hours! Iron Maiden's tour dates available HERE!

MAIDEN fans: always drink responsibly!

Related links:

Iron Maiden 

Iron Maiden Beer 

Find out when you can enjoy the IRON MAIDEN "Trooper" Beer!

As previously reported, IRON MAIDEN have announced the creation of their own beer! Appropriately baptized as the "Trooper" beer, the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character. Malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon.

The obvious question is when can we all enjoy the "Trooper" beer?!
"Trooper will be available from MAY and we're working very hard to secure distribution to countries all over the world. We love your enthusiasm and we'll keep you updated with all the when and where info as we get closer to launch date."

In other IRON MAIDEN news, the band will make a brief return to the USA this September, playing seven specially selected shows en-route to Latin America where they will once again headline at the legendary Rock In Rio Festival, Brazil, on September 22, their show there having recently sold out to 70,000 fans in just a couple of hours! Iron Maiden's tour dates available HERE!

MAIDEN fans: always drink responsibly!

Related links:

Iron Maiden 

Iron Maiden Beer 

The IRON MAIDEN "Trooper" Beer Has Arrived - Details Available!

British Heavy Metal legends IRON MAIDEN have joined the fold, and have announced the creation of their own beer! Appropriately baptized as the "Trooper" beer, the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character. Malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon.

"The Charge Of The Light Brigade", which inspired the Iron Maiden song "The Trooper", took place at the Battle Of Balaclava (1854) during the Crimean War when 6—British cavalry courageously charged the massed Russian artillery. This gallant but foolhardy assault resulted in a massive loss of life and came about due to a misunderstanding of an order given by the commanding officer, Lord Raglan.

MAIDEN fans, get stoked and remember to always drink responsibly!

Related links:

Iron Maiden 

Iron Maiden Beer