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Thursday, May 30, 2013

IRON MAIDEN Change "Trooper Beer" Label In Sweden Because Of The Skull & Crossbones Design?!

Recently, IRON MAIDEN launched the "Trooper Beer", the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character.

Independent U.K. brewer Robinsons (the brewers of the beer) have announced that they have been forced to change the label of the "Trooper Beer" because of the skull and crossbones design (the design above). Here is their official statement:

"Due to local Swedish government alcohol and marketing act which do not allow elements of war, weapons or aggression to be featured on alcoholic product, we were unable to sell 'Trooper beer' to our fans in Sweden unless we modified the label artwork.

"As our first and foremost priority is for our Swedish fans to be able to enjoy 'Trooper beer', we amended the label by simply focusing purely on [IRON MAIDEN mascot] Eddie's face and are now very pleased to advise that the NEW label, currently exclusive to Sweden, has now been approved (see the label below).

"Our distributor, Brands For Fans, advise that 'Trooper' premium British beer should be available in bottles in Sweden towards the end of June and delivered via orders at Systembolaget nationwide. Trooper will be also listed at restaurants and pubs all over Sweden.

"Meanwhile, 500 ml bottles with the original 'Trooper' label can be ordered directly from Robinsons U.K. via this web site."

In other IRON MAIDEN news, the band will make a brief return to the USA this September, playing seven specially selected shows en-route to Latin America where they will once again headline at the legendary Rock In Rio Festival, Brazil, on September 22, their show there having recently sold out to 70,000 fans in just a couple of hours! Iron Maiden's tour dates available HERE!

MAIDEN fans: always drink responsibly!

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