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Saturday, November 27, 2010

Strengthen the Underground

After carefully analyzing the state of the Heavy Music Underground scene, we decided to share some of the research we have gathered. First of all, we believe that there is a lot of potential today, thanks to the hunger behind the bands that have proven to possess all the necessary passion and talent to keep the Heavy Music flame fired up for years to come. So if you are a promoter, a musician, a fan, or have dared to question the state of the Heavy Music Underground Scene, read carefully and take note.

- While there are a significant amount of bands in today's scene, there are very few that are properly managing their careers. Ever wonder what made the bands in the 80's become music "super powers"? An important element of their success is the way they managed their careers, which for many meant dedicating their lives 100% to the bands they were in and most importantly, making sure everyone who came to their shows went home and remembered their music. This needs to be applied today more than ever, because with so many bands around, it’s easy for bands to get lost in the flood of music that is present today.

- We've also noticed that many bands are booking shows back to back, without realizing that this hurts not only their draw, but also the promoters. And if a band has a low draw, this will make it harder for bands to get booked at bigger shows. In our experience, a promoter books a band solely on their overall draw within a period of time. Why do you think national acts spread their tour-dates and avoid playing the same region twice in a short period of time?

- Additionally, we've noticed that some bands are uselessly competitive towards other bands. What bands need to realize is that the more united the bands within the scene are, the stronger the scene will be. The growth of the scene as a unit will benefit all bands involved. The bands and the fans need to understand that it makes no sense to be part of a show without supporting all the bands involved. We often see people go to a show just for a particular bands set, then pack-up and leave. Also, if bands want to sell merchandise, they need to connect with fans on and off stage.

- We have also come across with bands that charge a certain amount to play, but draw very low amounts of people. Word of advice, all promoters and bands talk to each other before booking a band. If you are going to charge to play, you should make sure that you draw a significant amount of people (30+), in order to justify your cost to the promoters.

- Finally, media outlets need to pay more attention to the up and coming bands; since this is were the future of Heavy Music lives. It seems that there is a very big gap between the national acts and the local acts. The only way this gap will be minimized is by making the Heavy Music Underground scene stronger.

Here are some bands that are making a difference in the Heavy Music underground scene:

Remember this: the pulse of Heavy Music, lives in the Underground! \m/

IMPRINTED by Jo Schüftan (Founder of Horns Up Rocks)

Friday, November 26, 2010

Punishing Brutality in The Bronx

In 2010 Horns Up Rocks has been part of some very uplifting events, that have helped reshape the driving force behind the Heavy Music underground scene = YOU! Without the fans none of this would make sense, and we would be writing meaningless words. All this sounds very peachy, but trust us, it takes a lot of dedication and hard work. This is why we decided to join "Brutal Bitches Productions" for what promises to be a night full of punishing brutality!

On December 3rd, the infamous Gleason's Bar in The Bronx (yes, The Bronx) will host a line-up featuring 4 extreme Heavy Metal bands. Additionally, Jo Schuftan (founder of Horns Up Rocks) will be on hand to host and DJ the event. Horns Up Rocks has been at the forefront of the Heavy Music scene in New York City, helping to promote new music and revitalize the passion for all things Heavy.

Here are all the details:

Date and time: Friday, December 3rd 2010 at 8pm

Location: Gleason’s Bar (has nothing to do w Gleason ave- isn’t located in that area)
2040 Eastchester Rd
Bronx, NY 10461


Resolution 15: We came across this band at the 1st No Mercy Metal Showcase, and were immediately hooked! In their own words: "Resolution 15 is a band whose sound is rooted in thrash metal, hardcore, punk, and classical music that uses violins in place of guitars to disseminate their egalitarian message of global change. Formed in 2007, Resolution15 released their self-titled debut to rave reviews (being featured on the front page of CD Baby for an entire month and in articles in numerous metal blogs) and quickly became a fixture in the New York metal scene." SOURCE: RESOLUTION 15

Everythings Ruined: This band represents the pulse of the Heavy Metal scene in The Bronx, and they are a head-banging guarantee! In their own words: "We formed. We rocked. We fell apart. We're back in action and better than ever. and we give amazing hugs. You will love us." SOURCE: EVERYTHINGS RUINED

Everything's Ruined - Shattered Glass

Everything's Ruined | Myspace Music Videos

Perish The Thought: Fresh Metal flesh out of New Rochelle, that promise to be a horrific experience. If you're still yet to see em, you must come head-bang to them and find out why they have taken New York City by storm. In their own words: "Metal from New Rochelle like an uppercut to your taint!" SOURCE: PERISH THE THOUGHT

Carnage Krew: Headlining this brutal concert we got the well known party monsters and long time local favorites Carnage Krew! So come rage and let your voice be heard! In their own words: "We've had members arrested, deported and join the military...currently, every one of us is a citizen, has no active warrants out and has a job." SOURCE: CARNAGE KREW

- Entertainment: Jo Schuftan of Horns Up Rocks will host and DJ.
- Cost: ONLY $10
- AGES: 21+ only
- Cheap shots all night

Please join us for an event that will be brutally PUNISHING!

Related links:
Brutal Bitches Productions
Official Facebook Invite
Carnage Krew
Resolution 15
Everythings Ruined
Perish the Thought

IMPRINTED by Jo Schüftan (Founder of Horns Up Rocks)

Wednesday, November 24, 2010

The World We Knew: Version 2010

This past Sunday we experienced another furious show put together by 2 Legit Bookings. 2 Legit Booking is a New York City based booking company, started by John Effin Wiley (Severed & The World We Knew) and his partner in crime Dee. 2 Legit has quickly become a reputable and honest booking company, which is why Horns Up Rocks has jumped on board with 2 Legit, and together have helped to give rebirth to the New York City Heavy Music underground scene. Ok, enough props. We are here to tell you about the brutal assault known as The World We Knew.

The World We Knew came to surface in 2004 when singer Frank Fanelli decided it was time to stop compromising his talent, and to start playing some brutal music. After many years of hard work, in 2007 they released their debut album titled "Exortium". A few years later and after a few lineup changes, they released "To The Wolves". This is the album that caught the attention of Stillborn Records, the label owned and operated by Jamey Jasta of Hatebreed. Once Stillborn Records took them under their wing, it was time for the band to get busy on the road. After they got signed by Stillborn Records, one of the big tours they were part of was Stillborn Fest 2009. From there on, things got pretty hectic for the band and once their touring cycle ended, it was time for some restructuring.

After a few months of trial and error, singer Frank Fanelli and guitarist Tim Howley, found the links they were missing in order to re-create their chain of punishing brutality. In a very wise move, the band brought in Severed's backbone: guitarist Justin Whang, bassist John Effin Wiley, and drummer Jorge Sosa. Judging from their performance this past Sunday at Club Europa, the band's upcoming tour in December, which will conclude with another run with Stillborn Fest (featuring Hatebreed), will be a vulgar display of power! Don't believe us? Check out this exclusive video which includes live footage of The World We knew, and an interview with singer Frank Fanelli! \m/

Related links:
The World We Knew
Stillborn Records

IMPRINTED by Jo Schüftan (Founder of Horns Up Rocks)

Tuesday, November 23, 2010

Christopher James Adler # 38

Today is Chris Adler's 38th birthday. Who is Chris Adler? None other then the machine of beats behind one of the best Heavy Metal bands in the last 10 years: Lamb Of God, from Richmond Virginia. Not only is Chris the drummer of this global Heavy Metal entity, but he is also the man keeping Lamb Of God in line when it comes to business. Here are some other interesting facts about Chris Adler.

- Chris went to Bishop Ireton High School in Alexandria, Virginia.

- After graduation, he attended college at Virginia Commonwealth University in Richmond, Virginia. This is where he met current band mates John Campbell and Mark Morton.

- Chris's baby brother is Lamb Of God guitarist Willie Adler. Together they are known as the "Metal Purists" in the band.

- Before devoting his life and career to Lamb Of God, Chris was planning a career as a Network Engineer. He is Microsoft certified.

- He admits that even today he gets nervous before big shows. "I have to watch the video when we are done because I kinda black out and just run on adrenaline and muscle memory."

- His favorite song to play live is Hourglass.

- According to an interview he did for DRUM! Magazine, Chris describes his first drum kit as a total disaster:

"The bass drum legs were different lengths so they wouldn’t touch the ground at the same time. Every time I would hit it, it would wobble from left to right. The cymbal stands were duct taped together, and I think after two or three times playing the kit, the pedal-board actually broke in half because it was made of that crappy old fake metal."

Happy birthday to Chris Adler, we wish him many more years of health, drum bashing, and WORLD DOMINATION with Lamb of f'ing GOD! \m/

Here are some videos of Chris proving why he is one of the best drummers today!

Related links:
Lamb Of God
Epic Records

IMPRINTED by Jo Schüftan (Founder of Horns Up Rocks)

Monday, November 22, 2010

Stillborn Fest 2010

“We’re excited to continue with our Holiday tradition of doing Stillborn Fest. It’s going to be great to play for all of our diehards in the North East.” - Jamey Jasta (Hatebreed)

Stillborn Fest 2010 promises to leave all those who attend with a soar neck. Not only will Hatebreed be headlining, but they will also be celebrating 15 years of their highly acclaimed EP titled "Under the Knife". Additionally, Hatebreed will be joined by H2O (Allentown only), Four Year Strong (Allentown and Poughkeepsie only), Life Once Lost, This Is Hell, Trapped Under Ice, and Stillborn Records recording artists Thy Will Be Done, The World We Knew, and Strength For A Reason (where noted).

Here are the tourdates:

- December 27: Syracuse, New York at the Lost Horizon with A Life Once Lost, Thy Will Be Done, The World We Knew and Hate Your Guts.

- December 28: Allentown, Pennsylvania at the Crocodile Rock with Four Year Strong, H2O, Trapped Under Ice, This Is Hell, Thy Will Be Done, The World We Knew and Strength For A Reason.

- December 29: Poughkeepsie, New York at the The Chance with Four Year Strong, A Life Once Lost, Trapped Under Ice, Fireworks, This Is Hell, Thy Will Be Done, The World We Knew and Strength For A Reason.

- December 30: Hartford, Connecticut at Webster Theater with A Life Once Lost, This Is Hell, Thy Will Be Done, Hate Your Guts, The World We Knew and Strength For A Reason.

Related links:
Hatebreed's Official Site
Stillborn Records
Four Year Strong
A Life Once Lost
This Is Hell
Trapped Under Ice
Thy Will Be Done
The World We Knew
Strength for a Reason

IMPRINTED by Jo Schüftan (Founder of Horns Up Rocks)

Sunday, November 21, 2010

Jasmin St. Claire - Confessions of a Sex Symbol (Part 2)

Brazilian Metalera Jasmin St. Claire decided it was time to sit down and chat with Horns Up Rocks founder Jo Schuftan, to discuss her career and to celebrate the release of her new book "What Was I Thinking? Confessions of the World's Most Controversial Sex Symbol". The interview took place at the "World Famous" Duff's Brooklyn on Halloween night!

Here is part 2 of this very special interview, in which we discuss Jasmin's various professional endeavors, what it takes to get her attention, and even her legal opinion on O.J's "innocence". \m/

We want to thank Jasmin for her awesomeness, as well as Jimmy Duff for the hospitality! Huge props to Damien Mitchell for the pictures and Jay Belou for the video work!

Related links:
Duff's Brooklyn
Metal Darkside
IMPRINTED by Jo Schüftan (Founder of Horns Up Rocks)