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Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

Thursday, May 30, 2013

IRON MAIDEN Change "Trooper Beer" Label In Sweden Because Of The Skull & Crossbones Design?!

Recently, IRON MAIDEN launched the "Trooper Beer", the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character.

Independent U.K. brewer Robinsons (the brewers of the beer) have announced that they have been forced to change the label of the "Trooper Beer" because of the skull and crossbones design (the design above). Here is their official statement:

"Due to local Swedish government alcohol and marketing act which do not allow elements of war, weapons or aggression to be featured on alcoholic product, we were unable to sell 'Trooper beer' to our fans in Sweden unless we modified the label artwork.

"As our first and foremost priority is for our Swedish fans to be able to enjoy 'Trooper beer', we amended the label by simply focusing purely on [IRON MAIDEN mascot] Eddie's face and are now very pleased to advise that the NEW label, currently exclusive to Sweden, has now been approved (see the label below).

"Our distributor, Brands For Fans, advise that 'Trooper' premium British beer should be available in bottles in Sweden towards the end of June and delivered via orders at Systembolaget nationwide. Trooper will be also listed at restaurants and pubs all over Sweden.

"Meanwhile, 500 ml bottles with the original 'Trooper' label can be ordered directly from Robinsons U.K. via this web site."



In other IRON MAIDEN news, the band will make a brief return to the USA this September, playing seven specially selected shows en-route to Latin America where they will once again headline at the legendary Rock In Rio Festival, Brazil, on September 22, their show there having recently sold out to 70,000 fans in just a couple of hours! Iron Maiden's tour dates available HERE!

MAIDEN fans: always drink responsibly!

Related links:

Friday, May 10, 2013

IRON MAIDEN's "Trooper Beer" Officially Launched - Pictures Available!



Yesterday, Thursday, May 9, IRON MAIDEN launched the "Trooper Beer", the beer was developed by Bruce Dickinson who is a real ale enthusiast and as a result developed a beer which has true depth of character. Malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon. Here is the official press release regarding the launch of the "Trooper Beer":

"Trooper beer was officially launched yesterday at Robinsons Brewery in Cheshire, with a reception attended by brewing trade representatives from both the UK and Internationally. As fans may have read recently, the unprecedented upfront demand for the beer meant Robinsons had to brew three times a day, six days a week for the first time ever in the Brewery’s 175 year history to cope with pre-orders in excess of 300,000 pints.. Robinsons were overwhelmed by the number of enquiries they’d had from all over the world and sent us a comprehensive listing of whereabouts the interest had been – from a staggering 184 countries! So, a big thanks to all our fans and it’s great to know the Maiden family extends into so many places where the band have never even had a chance to play before! Robinsons Managing Director Oliver Robinson then gave a short speech about how the Iron Maiden/Robinsons collaboration came about and he presented Bruce with a specially engraved Brewery hand pump, in recognition of Trooper being the Fastest Ever Selling New Robinsons Beer. Bruce then pulled the first-ever pint of Trooper from the cask in the Brewery bar amid loud applause from the assembled crowd!"


"Trooper is now available to order online throughout most of the EU, and Robinsons are working flat-out to ensure it will be available to the rest of the world as soon as possible. For updates on when Trooper is coming to a pub, bar or supermarket in your town/country keep checking www.ironmaidenbeer.com."



In other IRON MAIDEN news, the band will make a brief return to the USA this September, playing seven specially selected shows en-route to Latin America where they will once again headline at the legendary Rock In Rio Festival, Brazil, on September 22, their show there having recently sold out to 70,000 fans in just a couple of hours! Iron Maiden's tour dates available HERE!

MAIDEN fans: always drink responsibly!

Related links:

Thursday, January 5, 2012

Bandhappy Launches Registration Privileges & Becomes the First LIVE Online and In-Person Music Education Service!


BANDHAPPY, the brand NEW and first LIVE online and in-person music education service, is pleased to announce the launch of registration abilities beginning today (Thursday, January 5th, 2012) at 11am ET. Lessons will begin on Monday, January 9th as students are activated into the system. The site has received thousands of requests from students seeking lessons so far, so be patient as BANDHAPPY is approving students on a rolling basis.

Teachers are still able to apply and can continue to apply at any time! Rules for application are currently on the BANDHAPPY teacher registration page. Hundreds of teachers have already signed on and are ready to teach! Teachers that have already signed on include Chris and Willie Adler (Lamb of God), Tosin Abasi (Animals as Leaders), Rich Redmond (Jason Aldean Band), Gil Sharone (Stolen Babies), Jeff Loomis (Nevermore), Ben Weinman (Dillinger Escape Plan), Mike Mowery (Outerloop MGMT), AJ Minette (The Human Abstract), Evan Brewer (The Faceless), Paul Waggoner (Between the Buried and Me), Rody Walker (Protest the Hero), Peter Wichers (Soilwork), Louis Cato (Marcus Miller Band), Spencer Sotelo (Periphery), and more.

There are two new tutorial videos available below, one for teachers and one for students! The videos assist in walking new students and teachers through the registration process, as well as other important individual points like setting up a lesson, creating your profile, etc. You can view the teacher tutorial here, and the student tutorial here. NEW features will be announced soon, so keep your eyes (and ears) open!





BANDHAPPY is positioned to change the music world. Founded by Periphery drummer Matt Halpern, BANDHAPPY will reshape how music teachers and students connect in a first-of-its-kind music community. BANDHAPPY will offer either in-person lessons or online lessons anywhere on the planet via a custom-built, in-house video chat system.

BANDHAPPY offers access to one-on-one lessons – in person or online -- with the teacher of your choice, chosen from an impressive roster of professionals in every possible genre. BANDHAPPY is not specifically focused on just instrument lessons either; lessons will also include all areas of music business and production, as well. Anyone can apply to teach or take lessons with BANDHAPPY.

Musicians can use BANDHAPPY for instant access to a readily available pool of potential students, so they can teach whatever they want, whenever they want, wherever they want. BANDHAPPY makes it easy for musicians to manage their teaching schedules effortlessly, while still doing what they love to do and earn income even when they’re out on the road. The touring musicians who created BANDHAPPY have made the entire process hassle-free for both students and teachers. Everything from scheduling to payment is handled seamlessly in one place, on their easy-to-navigate, user-friendly site.

Related links:
BANDHAPPY.com
BANDHAPPY on Facebook

Monday, December 19, 2011

BANDHAPPY Announces Launch of Revolutionary Online Music Education Service - Video Available!

BANDHAPPY will change the music world beginning in 2012. Scheduled to launch in early 2012, the BANDHAPPY online music community, founded by Periphery drummer Matt Halpern, will reshape how music teachers and students connect in a first-of-its-kind music community. BANDHAPPY will offer either in-person lessons or online lessons anywhere on the planet via a custom-built, in-house video chat system. To get a quick overview of the BANDHAPPY system, check out a brief teaser video below.

“BANDHAPPY really spent the time gathering information from students, teachers and touring artists to create the most well-rounded and groundbreaking online music tool that I've seen,” states Lamb of God drummer Chris Adler. “I've given and taken lessons on here myself and even picked up something I used on the new Lamb of God recording. BANDHAPPY has it all.”

Musicians can use BANDHAPPY for instant access to a readily available pool of potential students, so they can teach whatever they want, whenever they want, wherever they want. BANDHAPPY makes it easy for musicians to manage their teaching schedules effortlessly, while still doing what they love to do and earn income even when they’re out on the road. The touring musicians who created BANDHAPPY have made the entire process hassle-free for both students and teachers. Everything from scheduling to payment is handled seamlessly in one place, on their easy-to-navigate, user-friendly site.

Students have a unique opportunity to interact with and learn from their favorite performers, often without even leaving home. Teachers that have already signed on include Willie Adler (Lamb of God), Tosin Abasi (Animals as Leaders), Rich Redmond (Jason Aldean Band), AJ Minette (The Human Abstract), Evan Brewer (The Faceless), Paul Waggoner (Between the Buried and Me), Rody Walker (Protest the Hero), Peter Wichers (Soilwork), Louis Cato (Marcus Miller Band), Spencer Sotelo (Periphery), and more.

BANDHAPPY offers access to one-on-one lessons – in person or online - with the teacher of your choice, chosen from an impressive roster of professionals in every possible genre. Students will also have the opportunity to learn all things music related from studio production to song writing. BANDHAPPY has amassed many well known music industry professionals as part of the service launch. Additional teacher applications will be accepted soon.

“Being in Periphery with Matt, I've been able to watch the building of BANDHAPPY from the beginning,” states Periphery guitarist and producer, Misha Mansoor. “It’s amazing actually, seeing how it started as an idea and now being able to use it! The layout of the site is simple and fun, super user-friendly, and can really connect a lot of people. It's a revolutionary system with customized video chat specifically geared toward music lessons. Any musician from any genre, or any part of the music world will be able to apply to teach and join an incredible starting roster of teachers. It enables musicians to teach or take lessons, even if they never have before in a way that is hassle-free and exciting. BANDHAPPY will help musicians make a stronger connection with their fans, give fans and students a real and live, personal learning experience, and allow musicians to run their own teaching businesses. There has never been anything like this before and it's truly going to change the musical landscape.”



Related links:
BANDHAPPY.com
BANDHAPPY on Facebook